B2B Marketing Strategie für 2023: Wieso auf Demand Gen setzen?

Robert Blessing

B2B Online Marketing Expert & Startup Advisor from Munich

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For me Online Marketing does not end after a lead is generated or a user is acquired.

Instead I believe in growth marketing that:

  • works closely with Product, Design and Customer Support and looks at the entire customer journey
  • is based on data and facts and is testing new ideas regularly
  • is focused on solving pains and giving benefits to users

I get super-excited when it comes to understanding the customer and building great online experiences that help them solve their biggest problems, all without shady & aggressive marketing.

I see myself as a full-stack marketer who is hands-on and works closely with product, customer success & sales to optimize the entire customer journey & create outstanding customer experiences.