The Team Behind the Screen

About
Blessing Digital

Two founders. Senior-only. Full-funnel.

We help B2B teams turn Google Ads and LinkedIn Ads into reliable pipeline – without leaving landing page, tracking, or messaging behind.

Origin Story

How we got started

Blessing Digital wasn't born from a business plan, but from the realization that good B2B performance doesn't happen in the ads interface alone.

Robert spent many years managing B2B campaigns while building Tappla – his own SaaS for systematically testing demand, messaging, and conversion. It became clear: when tracking, targeting, messaging, and landing page don't work together, even the best account structure is worthless.

Alone, it wasn't possible to deliver at the quality level we would expect for ourselves.

The Merger

So we built Blessing Digital together – Robert and Tobias, friends since high school, bringing exactly the mix that matters in B2B: Quick analytical depth, clear communication, clean execution.

Today we're a well-oiled team. Either of us can cover for the other. Both manage accounts independently. Both at senior level.

What We Stand For

01

No Handoffs

One of us manages your account personally – from audit to ongoing optimization. No "team", no junior loop.

02

Full-Funnel

Ads, tracking, and landing page belong together. Otherwise reports look good, but sales complains about lead quality.

03

Clarity

We test systematically and document why we change things – so decisions remain traceable internally.

The People Behind It

Robert Blessing - Co-Founder at Blessing Digital

Robert Blessing

Co-Founder

Over 15 years in B2B paid media. Strategic setup, tracking architecture, systematic campaign development.

Loves clean data, clear hypotheses, and systems that get measurably better – not just "feel better".

Also founder of Tappla (self-serve SaaS for demand testing).

Tobias Ruetz - Co-Founder at Blessing Digital

Tobias Ruetz

Co-Founder

Coming from agency experience, with focus on what happens after the click: landing pages, conversion optimization, messaging.

Implements campaigns so they work on the target page too – with structure rather than chaos.

Brings creative execution and technical setup together.

Important: We now work equally on all projects. Either can cover for the other – during vacation, illness, or when an account needs specific expertise. No separation into "he does ads" and "he does pages". Instead: Both do both, at senior level.

Our Sandbox

We test on ourselves first:
Tappla

We test things on ourselves first – before recommending them to clients. Tappla is our own self-serve SaaS where we continuously validate new approaches.

Testing B2B messaging & funnels
Experiments with new landing page structures
Real skin in the game – our own money

"What we learn there flows directly into our client work – pragmatic, no gimmicks."

Tappla OTT App Builder Interface
Live Project

Why we stay intentionally small

The Philosophy

Big agencies work like chains: stable, but standardized.

Boutique works like a good coffee shop: fewer tables, but attention to detail.

For us, that means:

8

Maximum 8 clients at a time

More isn't possible when both founders work operationally.

D

Direct line

No account managers or "telephone game" as middle layer.

!

Honesty > Politeness

If something doesn't work internally, we say it immediately.

Two seniors, no juniors.

No "team is growing", no handoffs, no junior excuses.

Where We Work

🇩🇪 Munich (HQ)
🇪🇺 Europe
🌍 Remote

We work remotely with B2B teams across the DACH region and Europe.

Location doesn't matter. Collaboration does:
Quick response times. Clear documentation. No agency theater.

🚀
Ready for a Change?

Ready for a quick
reality check?

If you feel there's more potential in your ads: Let's take 30 minutes to look at them.

No pitch – an honest assessment of if and how we can help.

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